BRAND STRATEGY

ARTTank provides senior-level brand strategy for organizations navigating growth, change, or repositioning.

Founded in 2014, the firm has worked across consumer, fashion, lifestyle, beauty, retail, and technology industries, advising brands on positioning, narrative, and long-term direction. This work draws on over a decade of experience shaping brands in fast-moving environments where strategic decisions have lasting impact.

Brand strategy engagements are selective and may be undertaken as standalone projects or in connection with broader advisory work.

ARTTank has partnered with organizations across these sectors, including Google, the Identity Development Institute, and select global brands.

SCOPE OF WORK

Brand strategy engagements may include:

• Brand positioning and narrative development

• Strategic planning and market positioning

• Business and growth strategy

• Creative and editorial direction

• Content and experience strategy

• Product and brand development

The focus is on clarity and direction. Execution is typically carried out by internal teams or trusted partners.