ABOUT US

ARTTank is a private strategic advisory rooted in high-level judgment and long-term outcomes founded in 2014. We work with founders, leaders, and organizations navigating complex choices that carry financial, reputational, or strategic implications.

Rather than offering one-size-fits-all solutions, ARTTank provides independent thinking support tailored to each client’s decision landscape — helping clarify trade-offs, anticipate risk, and identify what truly matters when situations are ambiguous.

While ARTTank has built its reputation over the past decade through brand strategy and advisory work, the firm now leads with strategic advisory for decisions with lasting impact.

FOUNDER

Abigail T. Rogado
Founder & CEO, ARTTank

Abigail T. Rogado is a strategist and advisor with deep experience across technology, lifestyle, fashion, and consumer industries. Her career blends disciplined thinking with creative insight, shaped by years of operating in high-pressure environments where decisions carry lasting impact.

Before founding ARTTank, Abigail led integrated strategy and content initiatives for a multi-billion-dollar retailer and served in executive roles, including Vice President of Beauty at Hudson’s Bay Company, where she shaped marketing, business development, and transformation efforts across North America.

She is known for her ability to spot meaningful patterns early and interpret them in ways that drive real strategic advantage. She brings that same perspective to ARTTank — helping clients think clearly, weigh trade-offs, and decide with confidence.

Her work bridges industry leadership, deep curiosity, and a focus on outcomes that endure. Beyond advisory work, Abigail writes, speaks, and teaches on topics related to decision architecture, brand evolution, and leadership.