ARTTank

REIMAGINING YOUR BRAND

ABOUT US

ARTTank is a boutique consultancy which offers full-service strategy development through a network of trusted resources. ARTTank is based in NYC and operates globally, working with both national and international clients of all sizes.

We realize that many brands may not have the specialized resources or relationships to grow their operations to their full potential. ARTTank understands the challenges and realities of today's changing landscape and recognizes that our clients deserve a best in class strategy solution regardless of distribution platform or budget.

Notable clients include GoogleInstitute for Identity Development, Medallia, Same Sky, Upstream Pictures and Waze.

 

FOUNDER

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Abigail T. Rogado
Founder & CEO, ARTTank

Abigail is a dynamic, results oriented leader and Brand Strategist with strong vision and extensive experience in the technology, entertainment, fashion, beauty and lifestyle industries. In her last corporate role, she developed and led marketing initiatives for a multi-billion dollar retailer. She founded ARTTank to put all of her analytical and creative skills to use and create a hub for brands to find the right solutions to grow their business, leveraging her extensive industry experience and relationships. As a disruptor with strong change management capabilities, Abigail helps companies re-imagine how they interact with their customers and manage their businesses in the evolving digital landscape.

 Prior to founding ARTTank, Abigail was the Vice President of Beauty for Hudson's Bay Company, where she led marketing and business development for their North American Department Stores. She held several progressive roles at the company including Director of Integrated Marketing, where she drove strategy, marketing and insights across multiple retail platforms and Interim Creative Director for six months.

 Abigail is an Innovator and discovers trends before they arrive in the mainstream and translates them into sales driving concepts that work back to financial plans that drive profitable sales.

 Her passions include traveling, writing and women's empowerment. She is a Global Ambassador for Same Sky, a trade initiative that creates employment opportunities for women struggling to lift themselves out of extreme poverty and a founding member of LaVelle and Co, a NYC based women's collective. Abigail is also a Contributor for both Thrive Global and The Huffington Post and a Guest Lecturer at Baruch College in NYC and IESEG and Sup de Pub in France.  She also has a blog on expat life where she writes and posts about her journey to provide a resource for travelers and expats.

She received her BA, Cum Laude, in Psychology and Statistics from Boston University.  

 

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